If you use social media you need to engage with your customers, involve them in a dialogue, and ask them for their opinions. Post a picture of two items you are considering carrying in your store and ask customers which one they like best. This creates a dialogue which leads to shared posts which leads to engaged followers. Plus, if you follow this example, it will also lead to enhanced margins because your back and forth conversation will prevent you from buying the item that won't sell as well.
Another great thing about LinkedIn is that you can create “groups” where professionals can all come together and share thoughts and ideas. If you have a question or want to know of someone’s experience with something, you have a group of people who have “been there, done that.” They’ll be able to help guide your decisions and help you make your business more profitable than it has ever been before.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. Having an account with any of the social media platforms does not mean your business is into social media any more than owning golf clubs makes you ready for the PGA. In fact, social media users are turned off by the retailer who opens accounts and does not engage with clients and the public and consequently become labeled a pretender.
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Managing social media isn’t a particularly lucrative profession yet, but it does serve a growing need for a lot of businesses. If you keep an eye out for job postings you might be able to nab a job promoting a company or brand on various social media services. A lot of those jobs are independent contractor positions, many of which you can work remotely. If you’ve got a lot of experience with social media beyond just being a user, though, you may be able to get hired to develop social media strategy. Telling businesses how specifically to approach their social media presence would very likely net you a nice income.
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated.[178] On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact.[178] Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices.[178] Gladwell discusses that social media are built around weak ties and he argues that "social networks are effective at increasing participation — by lessening the level of motivation that participation requires".[178] According to him "Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice".[178]
Also, sooo much of social media is being used for political propagandizing & pushing political interests – especially on fb – that it’s turned me off, temporarily. Is there a vehicle on these platforms that allows one to only get notifications on specific topics, say if I was to use it for biz marketing, only seeing those posts but have the ability to pull up ALL other posts, if want to? Lastly, can the comment section come first before having to scroll down on all 90 odd comments -i. e. is there a way to ‘fast forward’ thru them when one wishes to just make a comment?
Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
Social media "mining" is a type of data mining, a technique of analyzing data to detect patterns. Social media mining is a process of representing, analyzing, and extracting actionable patterns from data collected from people's activities on social media. Google mines data in many ways including using an algorithm in Gmail to analyze information in emails. This use of information will then affect the type of advertisements shown to the user when they use Gmail. Facebook has partnered with many data mining companies such as Datalogix and BlueKai to use customer information for targeted advertising.[49] Ethical questions of the extent to which a company should be able to utilize a user's information have been called "big data".[49] Users tend to click through Terms of Use agreements when signing up on social media platforms, and they do not know how their information will be used by companies. This leads to questions of privacy and surveillance when user data is recorded. Some social media outlets have added capture time and Geotagging that helps provide information about the context of the data as well as making their data more accurate.
Most social media accounts post random thoughts and information that doesn’t target any specific demographic. If you intend to earn money through social media, however, it is important to focus on a single subject which you are good at or to pick a specific area to concentrate on. You should then tailor all your posts to fit into the niche you have settled on.
Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.
Though research has shown evidence that social media plays a role in increasing political polarization, it has also shown evidence that social media use leads to a persuasion of political beliefs. [126][127] An online survey consisting of 1,024 U.S. participants was conducted by Diehl, Weeks, and Gil de Zuñiga, which found that individuals who use social media were more likely to have their political beliefs persuaded than those who did not. [126] In particular, those using social media as a means to receive their news were the most likely to have their political beliefs changed. [126] Diehl et al. found that the persuasion reported by participants was influenced by the exposure to diverse viewpoints they experienced, both in the content they saw as well as the political discussions they participated in. [126] Similarly, a study by Hardy and colleagues conducted with 189 students from a Midwestern state university examined the persuasive effect of watching a political comedy video on Facebook. [127] Hardy et. al found that after watching a Facebook video of the comedian/political commentator John Oliver performing a segment on his show, participants were likely to be persuaded to change their viewpoint on the topic they watched (either payday lending or the Ferguson protests) to one that was closer to the opinion expressed by Oliver. [127] Furthermore, the persuasion experienced by the participants was found to be reduced if they viewed comments by Facebook users which contradicted the arguments made by Oliver. [127]

This is part of a wider trend. According to a study by US marketing firm Hill Holliday of Generation Z – people born after 1995 – half of those surveyed stated they had quit or were considering quitting at least one social media platform. When it comes to Gen Z’s relationship to social media, “significant cracks are beginning to show”, says the firm’s Lesley Bielby.
Pinterest is a perfect platform for selling products. As a virtual pin-board, the social media service is commonly used by potential customers to “pin” items of interest that they might buy later. If you created a product or are in charge of marketing one, throw some photos of it on Pinterest to shine a spotlight on it. Look at great examples of companies that utilize Pinterest to its fullest potential like TODAY, Whole Foods Market and the Travel Channel here. If you can land a freelance job doing something similar you can hit it pretty big, but you probably need the right experience to be in the running. However, small businesses also want to promote on Pinterest, and they’re more likely to hire based on enthusiasm and a go-getter attitude, so maybe start making some cold calls and emails.
UK researchers used a dataset of more than 800 million Twitter messages to evaluate how collective mood changes over the course of 24 hours and across the seasons. The research team collected 800 million anonymous Tweets from 33,576 time points over four years, to examine anger and sadness and compare them with fatigue. The "research revealed strong circadian patterns for both positive and negative moods. The profiles of anger and fatigue were found remarkably stable across the seasons or between the weekdays/weekend." The "positive emotions and sadness showed more variability in response to these changing conditions and higher levels of interaction with the onset of sunlight exposure." [155]
Physical products, on the other hand, require larger capital in the development stage and one should go for them only once you have validated the product idea and have sufficient capital to invest in its development. That said, physical products like designer jewelry, crafts, and other home/living products are relatively easier to develop and sell online (for such product categories you can visit Etsy.com).

Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.[24] Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:[24]