Pinterest is a perfect platform for selling products. As a virtual pin-board, the social media service is commonly used by potential customers to “pin” items of interest that they might buy later. If you created a product or are in charge of marketing one, throw some photos of it on Pinterest to shine a spotlight on it. Look at great examples of companies that utilize Pinterest to its fullest potential like TODAY, Whole Foods Market and the Travel Channel here. If you can land a freelance job doing something similar you can hit it pretty big, but you probably need the right experience to be in the running. However, small businesses also want to promote on Pinterest, and they’re more likely to hire based on enthusiasm and a go-getter attitude, so maybe start making some cold calls and emails.
Owned by the tech giant Alphabet (Google), this interest-based social networking platform enables you to stay in touch with people by sharing messages, photos, videos, useful links to sites and so on. It also extends support for video conferencing through Hangouts and allows businesses to promote their brands and products through Google+ business pages.
Also, sooo much of social media is being used for political propagandizing & pushing political interests – especially on fb – that it’s turned me off, temporarily. Is there a vehicle on these platforms that allows one to only get notifications on specific topics, say if I was to use it for biz marketing, only seeing those posts but have the ability to pull up ALL other posts, if want to? Lastly, can the comment section come first before having to scroll down on all 90 odd comments -i. e. is there a way to ‘fast forward’ thru them when one wishes to just make a comment?
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Concerns have been raised about online "stalking" or "creeping" of people on social media, which means looking at the person's "timeline, status updates, tweets, and online bios" to find information about them and their activities.[104] While social media creeping is common, it is considered to be poor form to admit to a new acquaintance or new date that you have looked through his or her social media posts, particularly older posts, as this will indicate that you were going through their old history.[105] A sub-category of creeping is creeping ex-partners' social media posts after a breakup to investigate if there is a new partner or new dating; this can lead to preoccupation with the ex, rumination and negative feelings, all of which postpone recovery and increase feelings of loss.[106]
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Like podcasting, webinars can be a cost-effective revenue model for influencers and content creators. A webinar is essentially a seminar conducted over the internet and is usually for an educational purpose to provide information in an engaging, tutorial-style format. Webinars can either be live, or they can be pre-recorded and shared across video, blog and social media platforms.

You can promote your work with platforms like Flickr or you can offer your work so people can use them for free on their websites. Once you are able to increase the number of people who are aware of your work, you can join paying sites like Shutterstock or iStockphoto. If someone takes interest in your work, he’ll be required to pay for your pictures before using them on his blogs.
Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.

Most social media accounts post random thoughts and information that doesn’t target any specific demographic. If you intend to earn money through social media, however, it is important to focus on a single subject which you are good at or to pick a specific area to concentrate on. You should then tailor all your posts to fit into the niche you have settled on.


Social media often features in political struggles to control public perception and online activity. In some countries, Internet police or secret police monitor or control citizens' use of social media. For example, in 2013 some social media was banned in Turkey after the Taksim Gezi Park protests. Both Twitter and YouTube were temporarily suspended in the country by a court's decision. A new law, passed by Turkish Parliament, has granted immunity to Telecommunications Directorate (TİB) personnel. The TİB was also given the authority to block access to specific websites without the need for a court order.[196] Yet TİB's 2014 blocking of Twitter was ruled by the constitutional court to violate free speech.[197] More recently, in the 2014 Thai coup d'état, the public was explicitly instructed not to 'share' or 'like' dissenting views on social media or face prison. In July of that same year, in response to WikiLeaks' release of a secret suppression order made by the Victorian Supreme Court, media lawyers were quoted in the Australian media to the effect that "anyone who tweets a link to the Wikileaks report, posts it on Facebook, or shares it in any way online could also face charges".[198]
You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
Develop a unique voice and presence: Millions of people over the world have social media accounts. It's important to make yours stand out from the crowd by offering a unique voice, perspective or persona. Maybe you want to establish a comedy sketch channel on YouTube for example, or a Facebook page that promotes your custom-made jewelry. In any case, be sure to make your services different from the competition.
Excessive use of digital technology, like social media, by adolescents can cause disruptions in their physical and mental health, in sleeping patterns, their weight and levels of exercise and notably in their academic performance. Research has continued to demonstrate that long hours spent on mobile devices have shown a positive relationship with an increase in teenagers' BMI and a lack of physical activity. Moreover, excessive internet usage has been linked to lower grades compared to users who don't spend an excessive amount of time online, even with a control over age, gender, race, parent education and personal contentment factors that may affect the study.[147] In a recent study, it was found that time spent on Facebook has a strong negative relationship with overall GPA.[148] The use of multiple social media platforms is more strongly associated with depression and anxiety among young adults than time spent online. The analysis showed that people who reported using the most platforms (7 to 11) had more than three times the risk of depression and anxiety than people who used the fewest (0 to 2).[149] Social media addiction and its sub-dimensions have a high positive correlation. The more the participants are addicted to social media, the less satisfied they are with life.[150]
Privacy rights advocates warn users on social media about the collection of their personal data. Some information is captured without the user's knowledge or consent through electronic tracking and third party applications. Data may also be collected for law enforcement and governmental purposes,[176] by social media intelligence using data mining techniques.[180] Data and information may also be collected for third party use. When information is shared on social media, that information is no longer private. There have been many cases in which young persons especially, share personal information, which can attract predators. It is very important to monitor what you share, and to be aware of who you could potentially be sharing that information with. Teens especially share significantly more information on the internet now than they have in the past. Teens are much more likely to share their personal information, such as email address, phone number, and school names.[182] Studies suggest that teens are not aware of what they are posting and how much of that information can be accessed by third parties.

Use a service like Flickr to get people acquainted with your work, offering photos they can use on their website for free under the Creative Commons license. Once you’ve built up a following, join another stock photography site like Shutterstock or iStockphoto where users will pay for the opportunity to use your pictures on their blogs. You can make up to $120 off of one paid download of your photo. Even if you get compensated at a lower level, the money can really add up if you take a lot of quality photographs.
If you find you enjoy doing the yard sale thing on Facebook, you can do a brisk business in picking things up for resale. You can search through local yard sales, rummages sales, thrift stores, and similar places for valuable items you can flip for a profit online. You can also engage in retail arbitrage, finding items at retail outlets for incredibly low prices and selling them for a profit on Facebook. Leverage your timeline, Facebook groups, and Marketplace as above.

Most social media accounts post random thoughts and information that doesn’t target any specific demographic. If you intend to earn money through social media, however, it is important to focus on a single subject which you are good at or to pick a specific area to concentrate on. You should then tailor all your posts to fit into the niche you have settled on.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Social media becomes effective through a process called "building social authority". One of the foundation concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.[48]
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