There are prominent YouTube content creators who have made substantial amounts of money with this program, but they are the exception rather than the rule. It would take a lot of time, strategy and sheer luck to make money on YouTube. However, this is a good thing to keep in mind with advertising in general. Unless you're already getting a lot of views and clicks, you're not going to make a lot of money on them.

A survey conducted (in 2011), by Pew Internet Research, discussed in Lee Rainie and Barry Wellman's Networked – The New Social Operating System, illustrates that 'networked individuals' are engaged to a further extent regarding numbers of content creation activities and that the 'networked individuals' are increasing over a larger age span. These are some of the content creation activities that networked individuals take part in:
This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.
Every time you leave your account active on your computer those little Facebook linkis that are now at the bottom of most of the pages you go to report your browsing history back to Facebook. Who the hell do they think they are? I have never created a Facebook account yet through accounts of Friends I see my full name identified. Yes, I agree whole heatedly we need an alternative other then Facebook.
The commercial development of social media has been criticized as the actions of consumers in these settings has become increasingly value-creating, for example when consumers contribute to the marketing and branding of specific products by posting positive reviews. As such, value-creating activities also increase the value of a specific product, which could, according to the marketing professors Bernad Cova and Daniele Dalli, lead to what they refer to as "double exploitation".[186] Companies are getting consumers to create content for the companies' websites for which the consumers are not paid.
The transition from a passive web to an interactive web has brought with it many changes affecting how individuals connect with one another and also how businesses operate. At this stage in the game, it's fair to say that a web presence is critical to the success of a business. You can't get ahead if you're ignoring your customer's online conversations or opting to look the other way. Use this opportunity to get closer to your audience than ever before—reach more people in a genuine and authentic manner, drive more qualified site traffic, increase the authority of your brand, engage the people who influence your customers' behavior, and gain the data necessary for insights-based business decisions.
Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone.[11] Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.