Gen Z has an interest in privacy that subtly sets them apart. “Young people want to get away from the curtain-twitching village, where everyone knows everything about you,” Binns says. So while today’s teens spend a lot of time online, they don’t actually share that much personal information. And when they do share, it’s strategic. “You’re painting a picture of who you are and your image,” says Binns. “It’s your own shop window or brand.”
Efforts to combat selective exposure in social media may also cause an increase in political polarization. [125] A study examining Twitter activity conducted by Bail et. al paid Democrat and Republican participants to follow Twitter handles whose content was different from their political beliefs (Republicans received liberal content and Democrats received conservative content) over a six week period. [125] At the end of the study, both Democrat and Republican participants were found to have increased political polarization in favor of their own parties, though only Republican participants had an increase that was statistically significant. [125]
The commercial development of social media has been criticized as the actions of consumers in these settings has become increasingly value-creating, for example when consumers contribute to the marketing and branding of specific products by posting positive reviews. As such, value-creating activities also increase the value of a specific product, which could, according to the marketing professors Bernad Cova and Daniele Dalli, lead to what they refer to as "double exploitation".[186] Companies are getting consumers to create content for the companies' websites for which the consumers are not paid.
Use a service like Flickr to get people acquainted with your work, offering photos they can use on their website for free under the Creative Commons license. Once you’ve built up a following, join another stock photography site like Shutterstock or iStockphoto where users will pay for the opportunity to use your pictures on their blogs. You can make up to $120 off of one paid download of your photo. Even if you get compensated at a lower level, the money can really add up if you take a lot of quality photographs.
It has been estimated that some 81% of Americans used social media as of 2017, and increasingly so. Over one-fifth of an individual's online time is spent on social media, according to one estimate. In 2005, the percentage of adults using social media was around 5%. Globally, there are roughly 1.96 billion social media users. That number is expected to rise to 2.5 billion by the end of 2018. Other estimates are even higher. According to the Pew Research Center, social media users tend to be younger (some 90% of people ages 18 to 29 used at least one form of social media), better educated and relatively wealthy (earning over $75,000 per year). The United States and China lead the list of social media usage:
Another thing to consider is that the most commonly-shared content on social media is an image. So, always include an image with your posts. This will dramatically increase your chances that one of your followers will share the post with their network. While building up a large network of followers is great, ultimately what you want is to have your followers—no matter how many you have—share what you're posting with their network, and those people will share your post with their followers, and so on.
Isabelle, an 18-year-old student from Bedfordshire who doesn’t want to disclose her surname, turned against social media when her classmates became zombified. “Everyone switched off from conversation. It became: ‘Can I have your number to text you?’ Something got lost in terms of speaking face to face. And I thought: ‘I don’t really want to be swept up in that.’” For 15-year-old Emily Sharp, from Staines in Surrey, watching bullying online was the final straw. “It wasn’t nice. That deterred me from using it.”
Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.
You might be interested to know that YouKu, Weibo, and RenRen are Chinese versions of YouTube, Twitter and Facebook. Brands who wish to reach the Asian market should be aware that YouTube, Twitter and Facebook are blocked in China. This is why MavSocial provides reach for that audience through YouKu, Weibo, and RenRen – but only in their Enterprise version.
Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

The other big mistake retailers make is to use social media to talk about what is important to them rather than talking about what is important to the customer. As a retailer, you may think it is great to shout that you have a sale going on; and in some regards, this would be true. But, if that's the only reason you are getting involved in social media it won't be beneficial. Your goal should be to provide content that is relevant to your customer and engage with them to the point that they want to share your post with others.

From there, Clark implemented more strategy and signed with SHADE Management, an influencer management agency for black and brown creators, to help him get to where he is today. In 2016, he launched MichellCClark.com where he offers his coaching packages, inspiration, and shares what he calls his “struggle story” as an entrepreneur. He also began to send out his weekly email, “Make Email Great Again,” which features marketing tips and playlists to keep entrepreneurs jamming as they grind. And, Clark says that the newsletter has been a big selling point for him.

Overuse of social media has been likened to addiction and contributes to inattentiveness, stress and jealousy. Heavy social media use has been linked to depression. Social media as a conduit for misleading information and falsehoods has been well documented, such as in the 2016 U.S. presidential election. Such a phenomenon leverages the power of social media, allowing anyone to reach an audience of millions with content that lacks oversight or fact checking.
They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users. 
Though research has shown evidence that social media plays a role in increasing political polarization, it has also shown evidence that social media use leads to a persuasion of political beliefs. [126][127] An online survey consisting of 1,024 U.S. participants was conducted by Diehl, Weeks, and Gil de Zuñiga, which found that individuals who use social media were more likely to have their political beliefs persuaded than those who did not. [126] In particular, those using social media as a means to receive their news were the most likely to have their political beliefs changed. [126] Diehl et al. found that the persuasion reported by participants was influenced by the exposure to diverse viewpoints they experienced, both in the content they saw as well as the political discussions they participated in. [126] Similarly, a study by Hardy and colleagues conducted with 189 students from a Midwestern state university examined the persuasive effect of watching a political comedy video on Facebook. [127] Hardy et. al found that after watching a Facebook video of the comedian/political commentator John Oliver performing a segment on his show, participants were likely to be persuaded to change their viewpoint on the topic they watched (either payday lending or the Ferguson protests) to one that was closer to the opinion expressed by Oliver. [127] Furthermore, the persuasion experienced by the participants was found to be reduced if they viewed comments by Facebook users which contradicted the arguments made by Oliver. [127]
In the United States, 81% of look online for news of the weather, first and foremost, with the percentage seeking national news at 73%, 52% for sports news, and 41% for entertainment or celebrity news. According to CNN, in 2010 75% of people got their news forwarded through e-mail or social media posts, whereas 37% of people shared a news item via Facebook or Twitter.[88] Facebook and Twitter make news a more participatory experience than before as people share news articles and comment on other people's posts. Rainie and Wellman have argued that media making now has become a participation work,[89] which changes communication systems. However, 27% of respondents worry about the accuracy of a story on a blog.[52]
Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.
Digital products give influencers the opportunity to create something tangible that they can distribute and sell to their network to earn an income from their knowledge, influence and expertise. Fitness queen Kayla Itsines is a great example of an influencer empire built on digital products and influence, with her downloadable workout program Bikini Body Guide and her newly launched app Sweat With Kayla.

If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it's manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the way of the future.

There are arguments that "privacy is dead" and that with social media growing more and more, some heavy social media users appear to have become quite unconcerned with privacy. Others argue, however, that people are still very concerned about their privacy, but are being ignored by the companies running these social networks, who can sometimes make a profit off of sharing someone's personal information. There is also a disconnect between social media user's words and their actions. Studies suggest that surveys show that people want to keep their lives private, but their actions on social media suggest otherwise. Another factor is ignorance of how accessible social media posts are. Some social media users who have been criticized for inappropriate comments stated that they did not realize that anyone outside their circle of friends would read their post; in fact, on some social media sites, unless a user selects higher privacy settings, their content is shared with a wide audience.
Social media content is generated through social media interactions done by the users through the site. There has always been a huge debate on the ownership of the content on social media platforms because it is generated by the users and hosted by the company. Added to this is the danger to security of information, which can be leaked to third parties with economic interests in the platform, or parasites who comb the data for their own databases.[180] The author of Social Media Is Bullshit, Brandon Mendelson, claims that the "true" owners of content created on social media sites only benefits the large corporations who own those sites and rarely the users that created them.[181]
Now as a coach, he works with clients to come up with plans to help them reach their goals. “I think a great thing that I am able to do with my coaching is talk to my clients about not the specific plan that is going to work for them but a plan they believe in enough to execute to the best of their abilities. So, we’re not focused on the social media trends. We’re digging deeper and we’re talking about things that will drive them individually,” says Clark.
Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.

Digital products give influencers the opportunity to create something tangible that they can distribute and sell to their network to earn an income from their knowledge, influence and expertise. Fitness queen Kayla Itsines is a great example of an influencer empire built on digital products and influence, with her downloadable workout program Bikini Body Guide and her newly launched app Sweat With Kayla.


Social media may have been influenced by the 1840s introduction of the telegraph in the US, which connected the country.[10] ARPANET, which first came online in 1967, had by the late 1970s developed a rich cultural exchange of non-government/business ideas and communication, as clearly evidenced by ARPANET#Rules and etiquette's "A 1982 handbook on computing at MIT's AI Lab stated regarding network etiquette," and fully met the current definition of the term "social media" found in this article. The PLATO system launched in 1960, which was developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation, offered early forms of social media with 1973-era innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowd-sourced online newspaper and blog; and Access Lists, enabling the owner of a notesfile or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers. Tom Truscott and Jim Ellis conceived the idea of Usenet in 1979 at the University of North Carolina at Chapel Hill and Duke University, and it was established in 1980.
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