Enterprise social networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.
If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Advocacy is not something that you can stumble upon or buy. Advocacy is earned over time through continuous and positive engagement with your customer base. It is earned through experiences that delight, and through the delivery of the highest class of customer service.
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Social media have been used to assist in searches for missing persons. When a University of Cincinnati student disappeared in 2014, his friends and family used social media to organize and fund a search effort.[66][67][68] when their efforts went viral[66][69] on Facebook, Twitter, GoFundMe, and The Huffington Post during the week-long search. Dulle's body was eventually found in a building next door to his apartment.[70][71][72][73][undue weight? – discuss] Social media was brought up as a strategy to try and help bring together the community and police force. It is a way for the police force to show their progress to the community on issues they are dealing with.[74]
In the early days of social marketing, there was little competition for the dollar—not so today. For example, you can spend thousands of dollars on a Facebook ad campaign and, sometimes, get no return on your investment. By its very nature, social media is a short attention span media—it is much harder to get someone's attention with a Tweet then it was to get someone's attention with a newspaper ad. That's because ad headlines and copy are harder to write on Twitter or Instagram.  
There are a number of ways to make money on social media: You can promote your own products or services, you can become an affiliate of other companies or you can set up a YouTube channel that comes with paid advertising. All of these strategies have the potential to become lucrative, but only if you are able to build a substantial following. You won't be able to raise any significant funds from your personal Twitter or YouTube account if you only have 10 followers. So how do you build a large social media following? According to Yahoo, to ensure social media money-making success, do the following:
The variety of evolving stand-alone and built-in social media services makes it challenging to define them.[2] However, marketing and social media experts broadly agree that social media includes the following 13 types of social media: blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.[17]
×