In the United States, 81% of look online for news of the weather, first and foremost, with the percentage seeking national news at 73%, 52% for sports news, and 41% for entertainment or celebrity news. According to CNN, in 2010 75% of people got their news forwarded through e-mail or social media posts, whereas 37% of people shared a news item via Facebook or Twitter. Facebook and Twitter make news a more participatory experience than before as people share news articles and comment on other people's posts. Rainie and Wellman have argued that media making now has become a participation work, which changes communication systems. However, 27% of respondents worry about the accuracy of a story on a blog.
Social media is used to fulfill perceived social needs, but not all needs can be fulfilled by social media. For example, lonely individuals are more likely to use the Internet for emotional support than those who are not lonely. Sherry Turkle explores these issues in her book Alone Together as she discusses how people confuse social media usage with authentic communication. She posits that people tend to act differently online and are less afraid to hurt each other's feelings. Additionally, studies on who interacts on the internent have shown that extraversion and openness have a positive relationship with social media, while emotional stability has a negative sloping relationship with social media. 
From there, Clark implemented more strategy and signed with SHADE Management, an influencer management agency for black and brown creators, to help him get to where he is today. In 2016, he launched MichellCClark.com where he offers his coaching packages, inspiration, and shares what he calls his “struggle story” as an entrepreneur. He also began to send out his weekly email, “Make Email Great Again,” which features marketing tips and playlists to keep entrepreneurs jamming as they grind. And, Clark says that the newsletter has been a big selling point for him.
With inSelly you can quickly turn simple photos on Instagram into images of products you have for sale. Read this how-to about setting up an online shop with one of the biggest social media outlets out there. Some of the most popular things to sell are things that are made by hand, so if you’re crafty consider putting your artistic skills to good (and profitable) use. Chances of making a huge sum of money off this aren’t high, but it’s not uncommon for someone to make a living off the combined totals of Instagram and similar services like Etsy.
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, advocacy groups, political parties, and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and "trolling". Currently, about half of young adults have been cyberbullied, and of those, 20% said that they have been cyberbullied regularly. Another survey in the U.S. applied the Precaution Process Adoption Model to cyberbullying on Facebook among 7th grade students. According to this study, 69% of 7th grade students claim to have experienced cyberbullying, and they also said that it was worse than face-to-face bullying. Both the bully and the victim are negatively affected, and the intensity, duration, and frequency of bullying are the three aspects that increase the negative effects on both of them.