According to a 2016 article diving into the topic of sharing privately and the effect social media has on expectations of privacy, "1.18 billion people will log into their Facebook accounts, 500 million tweets will be sent, and there will be 95 million photos and videos posted on Instagram" in a day. Much of the privacy concerns individuals face stem from their own posts on a form of social network. Users have the choice to share voluntarily, and has been ingrained into society as routine and normative. Social media is a snapshot of our lives; a community we have created on the behaviors of sharing, posting, liking, and communicating. Sharing has become a phenomenon which social media and networks have uprooted and introduced to the world. The idea of privacy is redundant; once something is posted, its accessibility remains constant even if we select who is potentially able to view it. People desire privacy in some shape or form, yet also contribute to social media, which makes it difficult to maintain privacy. Mills offers options for reform which include copyright and the application of the law of confidence; more radically, a change to the concept of privacy itself.
The more time people spend on Facebook, the less satisfied they feel about their life. Self-presentational theory explains that people will consciously manage their self-image or identity related information in social contexts. When people are not accepted or are criticized online they feel emotional pain. This may lead to some form of online retaliation such as online bullying. Trudy Hui Hui Chua and Leanne Chang's article, "Follow Me and Like My Beautiful Selfies: Singapore Teenage Girls' Engagement in Self-Presentation and Peer Comparison on Social Media" states that teenage girls manipulate their self-presentation on social media to achieve a sense of beauty that is projected by their peers. These authors also discovered that teenage girls compare themselves to their peers on social media and present themselves in certain ways in effort to earn regard and acceptance, which can actually lead to problems with self-confidence and self-satisfaction.
Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.
Be sure to integrate social media into your marketing efforts as early as possible to help amplify and solidify your work rather than waiting until the end of a planning cycle to explore social options. If a social presence is clear from the start, your branding will benefit from additional customer touchpoints, PR will see a lift in impressions and reach, and customer service can proactively listen and activate where necessary.
Social media personalities have been employed by marketers to promote products online. Research shows that digital endorsements seem to be successfully targeting social media users, especially younger consumers who have grown up in the digital age. Celebrities with large social media followings, such as Kylie Jenner, regularly endorse products to their followers on their social media pages. In 2013, the United Kingdom Advertising Standards Authority (ASA) began to advise celebrities and sports stars to make it clear if they had been paid to tweet about a product or service by using the hashtag #spon or #ad within tweets containing endorsements.
The variety of evolving stand-alone and built-in social media services makes it challenging to define them. However, marketing and social media experts broadly agree that social media includes the following 13 types of social media: blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.