There is speculation that social media is becoming perceived as a trustworthy source of information by a large number of people. The continuous interpersonal connectivity on social media has led to people regarding peer recommendations as a reliable source of information. However, this trust can be exploited by marketers, who can utilise consumer-created content about brands and products to influence public perceptions.[169][170]

Another survey conducted (in 2015) by Pew Internet Research shows that the Internet users among American adults who uses at least one social networking site has increased from 10% to 76% since 2005. Pew Internet Research illustrates furthermore that it nowadays is no real gender difference among Americans when it comes to social media usage. Women were even more active on social media a couple of years ago, however today's numbers point at women: 68%, and men: 62%.[43] In the United States, a 2018 survey reported that 88 percent of people 18-29 years old have at least one social media account[44]. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours per day on social networking sites.[45] According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012, compared to 66 billion minutes in July 2011.[46] For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.[47]

As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.
In addition to monetizing their influence and social networks, influencers can monetize their personal skills, whether it be photography, copywriting, creative direction, strategic consulting, styling or content creation. Influencers are typically business-savvy creatives who have used their skills to create a personal brand that ultimately drives revenue. So, brands often work with influencers by hiring them as freelancers. After all, influencers are professional content creators. 

Next, instead of spamming links on Twitter and hoping for the best, keep in mind that the most honest and effective way of promoting affiliate products is through reviews. If you personally use a product and like it, and know that your followers serve to benefit from it, then write a long-form review on your blog, and share why you like the product. Don't be afraid to talk about what you like and don't like about it. You can even use video if that's more your style.

Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.


GeoCities was one of the Internet's earliest social networking websites, appearing in November 1994, followed by Classmates in December 1995, Six Degrees in May 1997, Open Diary in October 1998, LiveJournal in April 1999, Ryze in October 2001, Friendster in March 2002, LinkedIn in May 2003, hi5 in June 2003, MySpace in August 2003, Orkut in January 2004, Facebook in February 2004, Yahoo! 360° in March 2005, Bebo in July 2005, Twitter in July 2006, Tumblr in February 2007, and Google+ in July 2011.[12][13][14] As operating systems with a graphical user interface, such as Windows 95 and Mac OS begin to emerge and gain popularity, this created an environment that allows for early social media platforms to thrive and exist.[15][16]
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