The picture here is a bit different if we look at the brand names. WhatsApp and Messenger are in a close race for the top spot. But both of these most popular social media apps are owned by Facebook so the competition may not be as fierce as between completely separate companies. Then there’s a lot of Asian apps and then on the sixth spot is Instagram, again owned by Facebook.
There has been rapid growth in the number of US patent applications that cover new technologies related to social media, and the number of them that are published has been growing rapidly over the past five years. There are now over 2000 published patent applications. As many as 7000 applications may be currently on file including those that haven't been published yet. Only slightly over 100 of these applications have issued as patents, however, largely due to the multi-year backlog in examination of business method patents, patents which outline and claim new methods of doing business.
Research has also shown that social media use may not have an effect on polarization at all . A U.S. national survey of 1,032 participants conducted by Lee et. al found that participants who used social media were more likely to be exposed to a diverse number of people and amount of opinion than those who did not, although using social media was not correlated with a change in political polarization for these participants .
Years later, another entry point into entrepreneurship for Clark was in 2016 when he decided to quit his job. It was then that he decided to take the skills he had been building and couple them with his influence online to make money on social media. “I was determined that I was going to make all of my monthly income coaching. But, I wasn’t quite up to par in terms of my sales page and how I structured my lessons and how I marketed myself. So, it was hard to get clients. I had to take some time and realize, “hey, I am incredibly broke…maybe I should change some things.”
Social media is used to fulfill perceived social needs, but not all needs can be fulfilled by social media. For example, lonely individuals are more likely to use the Internet for emotional support than those who are not lonely. Sherry Turkle explores these issues in her book Alone Together as she discusses how people confuse social media usage with authentic communication. She posits that people tend to act differently online and are less afraid to hurt each other's feelings. Additionally, studies on who interacts on the internent have shown that extraversion and openness have a positive relationship with social media, while emotional stability has a negative sloping relationship with social media. 
Most of what I'm going to list involves sharing sponsored links, although you'll find a few other oddball things in there, too. But sharing sponsored links is where it's at because big brands want to get themselves out there to as many people as possible, and they know people are on social media all.day.long. So yes, they are willing to pay you to help them get their brand/product/message across.
Excessive use of digital technology, like social media, by adolescents can cause disruptions in their physical and mental health, in sleeping patterns, their weight and levels of exercise and notably in their academic performance. Research has continued to demonstrate that long hours spent on mobile devices have shown a positive relationship with an increase in teenagers' BMI and a lack of physical activity. Moreover, excessive internet usage has been linked to lower grades compared to users who don't spend an excessive amount of time online, even with a control over age, gender, race, parent education and personal contentment factors that may affect the study. In a recent study, it was found that time spent on Facebook has a strong negative relationship with overall GPA. The use of multiple social media platforms is more strongly associated with depression and anxiety among young adults than time spent online. The analysis showed that people who reported using the most platforms (7 to 11) had more than three times the risk of depression and anxiety than people who used the fewest (0 to 2). Social media addiction and its sub-dimensions have a high positive correlation. The more the participants are addicted to social media, the less satisfied they are with life.
Isabelle agrees. “Constant screen time damages your ability to see, and it also causes internal damage, such as anxiety.” Studies have shown that social media use can negatively affect mental wellbeing, and adolescents are particularly susceptible: one nationally representative survey of US 13- to 18-year-olds linked heavier social media use to depression and suicide, particularly in girls. And 41% of the Gen Z teens surveyed by Hill Holliday reported that social media made them feel anxious, sad or depressed.
Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
Are you a popular vlogger? Do you post a lot of funny animal videos that go viral? You might be able to make some income by joining the YouTube Partner Program, in which you allow Google to place ads at the beginning of your videos. You then share in that ad revenue. Grace Helbig is a prominent example of someone who’s made a living off of creating fun YouTube videos and promoting herself on other social media outlets. Admittedly, your chances of becoming a YouTube star and getting rich off it are low, but if you’ve got an engaging personality, sense of humor or a unique perspective than the YouTube Partner Program may be an avenue worth exploring.
Thanks Mike for your comment. I don’t trust Facebook either. There’s been many times where I have seen ads come up on FB of subjects that I’ve been talking about offline. Its happened on more than one occasion which is a bit scary if you ask me. Although I do think FB has had its best days and will gradually fall in user numbers as new and innovative platforms come to market over the next 5 years.
Criticisms of social media range from criticisms of the ease of use of specific platforms and their capabilities, disparity of information available, issues with trustworthiness and reliability of information presented, the impact of social media use on an individual's concentration, ownership of media content, and the meaning of interactions created by social media. Although some social media platforms offer users the opportunity to cross-post simultaneously, some social network platforms have been criticized for poor interoperability between platforms, which leads to the creation of information silos, viz. isolated pockets of data contained in one social media platform. However, it is also argued that social media have positive effects such as allowing the democratization of the Internet while also allowing individuals to advertise themselves and form friendships. Others have noted that the term "social" cannot account for technological features of a platform alone, hence the level of sociability should be determined by the actual performances of its users. There has been a dramatic decrease in face-to-face interactions as more and more social media platforms have been introduced with the threat of cyber-bullying and online sexual predators being more prevalent. Social media may expose children to images of alcohol, tobacco, and sexual behaviors[relevant? – discuss]. In regards to cyber-bullying, it has been proven that individuals who have no experience with cyber-bullying often have a better well-being than individuals who have been bullied online.
Digital products give influencers the opportunity to create something tangible that they can distribute and sell to their network to earn an income from their knowledge, influence and expertise. Fitness queen Kayla Itsines is a great example of an influencer empire built on digital products and influence, with her downloadable workout program Bikini Body Guide and her newly launched app Sweat With Kayla.
Once you’ve built up a following and proven yourself to be knowledgeable about a certain subject, write and publish an e-book that your consistent social media presence will have persuaded your fans to buy. You can release it simply as a PDF or through services like Amazon’s Kindle program. Carol Tice demonstrated her expertise in the topics of freelance writing on social media, which she translated into major e-book sales. Some people make up to $100,000 a month off of the Kindle program alone, but that’s an example of extreme success. The average e-book brings in about $423 per year. But if your book is better written, better designed and better marketed than 90% of your competitors’, you will probably make more than that.
You can promote your work with platforms like Flickr or you can offer your work so people can use them for free on their websites. Once you are able to increase the number of people who are aware of your work, you can join paying sites like Shutterstock or iStockphoto. If someone takes interest in your work, he’ll be required to pay for your pictures before using them on his blogs.
Though research has shown evidence that social media plays a role in increasing political polarization, it has also shown evidence that social media use leads to a persuasion of political beliefs.  An online survey consisting of 1,024 U.S. participants was conducted by Diehl, Weeks, and Gil de Zuñiga, which found that individuals who use social media were more likely to have their political beliefs persuaded than those who did not.  In particular, those using social media as a means to receive their news were the most likely to have their political beliefs changed.  Diehl et al. found that the persuasion reported by participants was influenced by the exposure to diverse viewpoints they experienced, both in the content they saw as well as the political discussions they participated in.  Similarly, a study by Hardy and colleagues conducted with 189 students from a Midwestern state university examined the persuasive effect of watching a political comedy video on Facebook.  Hardy et. al found that after watching a Facebook video of the comedian/political commentator John Oliver performing a segment on his show, participants were likely to be persuaded to change their viewpoint on the topic they watched (either payday lending or the Ferguson protests) to one that was closer to the opinion expressed by Oliver.  Furthermore, the persuasion experienced by the participants was found to be reduced if they viewed comments by Facebook users which contradicted the arguments made by Oliver. 
After being “bugged” by his friends to get Instagram (he had stopped using Facebook aged 16), Johnson joined. He lasted six months. “If you’re having a bad day and scrolling through it, you’re constantly bombarded with pictures of people going to parties. Even if that’s not an accurate portrayal of their lives, that’s what you see. So I stopped using it. It became depressing. It was this competition of who’s the happiest.” He pauses. “Participating in that is not something I’m interested in.”
But the money making potential doesn’t stop there. There are now sites that work in conjunction with Facebook to help you make money. The “My Merch Store” app through Zazzle is one of those sites. Zazzle will allow you to create and design any product on their site, free of charge. Then, you can pop on to your Facebook and sell it. This will work for anyone who has a design background or who may want to sell products made by other artists, or you can try out Cafe Press and sell things through their online store.
Networks formed through social media change the way groups of people interact and communicate. They "introduce substantial and pervasive changes to communication between organizations, communities, and individuals." These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and performance. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Facebook (and its associated Facebook Messenger), Instagram, WhatsApp, Google+, Myspace, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, Baidu Tieba, and Wikia. These social media websites have more than 100,000,000 registered users.