According to a 2016 article diving into the topic of sharing privately and the effect social media has on expectations of privacy, "1.18 billion people will log into their Facebook accounts, 500 million tweets will be sent, and there will be 95 million photos and videos posted on Instagram" in a day. Much of the privacy concerns individuals face stem from their own posts on a form of social network. Users have the choice to share voluntarily, and has been ingrained into society as routine and normative. Social media is a snapshot of our lives; a community we have created on the behaviors of sharing, posting, liking, and communicating. Sharing has become a phenomenon which social media and networks have uprooted and introduced to the world.[183] The idea of privacy is redundant; once something is posted, its accessibility remains constant even if we select who is potentially able to view it. People desire privacy in some shape or form, yet also contribute to social media, which makes it difficult to maintain privacy.[184] Mills offers options for reform which include copyright and the application of the law of confidence; more radically, a change to the concept of privacy itself.
There are arguments that "privacy is dead" and that with social media growing more and more, some heavy social media users appear to have become quite unconcerned with privacy. Others argue, however, that people are still very concerned about their privacy, but are being ignored by the companies running these social networks, who can sometimes make a profit off of sharing someone's personal information. There is also a disconnect between social media user's words and their actions. Studies suggest that surveys show that people want to keep their lives private, but their actions on social media suggest otherwise. Another factor is ignorance of how accessible social media posts are. Some social media users who have been criticized for inappropriate comments stated that they did not realize that anyone outside their circle of friends would read their post; in fact, on some social media sites, unless a user selects higher privacy settings, their content is shared with a wide audience.

On social media, consumers are exposed to purchasing practices though peer sent, written messages. Learning through social media includes strategies such as "modeling, reinforcement, and social interaction mechanisms" all at the same time. A study, that focused on peer communication through social media, has revealed that communication between peers through social media is positively related to purchase intentions in a couple ways. First, is a direct impact through conformity. Second, is an indirect impact by stressing product engagement. Lastly, from this study, we learned that consumer-related communication between peers on social media has a positive relationship with product engagement. [87]


On social media, consumers are exposed to purchasing practices though peer sent, written messages. Learning through social media includes strategies such as "modeling, reinforcement, and social interaction mechanisms" all at the same time. A study, that focused on peer communication through social media, has revealed that communication between peers through social media is positively related to purchase intentions in a couple ways. First, is a direct impact through conformity. Second, is an indirect impact by stressing product engagement. Lastly, from this study, we learned that consumer-related communication between peers on social media has a positive relationship with product engagement. [87]
Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

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It is not only an issue in the workplace, but an issue in post-secondary school admissions as well. There have been situations where students have been forced to give up their social media passwords to school administrators.[62] There are inadequate laws to protect a student's social media privacy, and organizations such as the ACLU are pushing for more privacy protection, as it is an invasion. They urge students who are pressured to give up their account information to tell the administrators to contact a parent or lawyer before they take the matter any further. Although they are students, they still have the right to keep their password-protected information private.[63]
Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.
They certainly overlap, which is why it gets confusing. For example, you can share media with your social network to gather likes and comments — a form of social networking. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users. 
There is speculation that social media is becoming perceived as a trustworthy source of information by a large number of people. The continuous interpersonal connectivity on social media has led to people regarding peer recommendations as a reliable source of information. However, this trust can be exploited by marketers, who can utilise consumer-created content about brands and products to influence public perceptions.[169][170]
On April 10, 2018, in a hearing held in response to revelations of data harvesting by Cambridge Analytica, Mark Zuckerberg, the Facebook chief executive, faced questions from senators on a variety of issues, from privacy to the company’s business model and the company's mishandling of data. This was Mr. Zuckerberg’s first appearance before Congress, prompted by the revelation that Cambridge Analytica, a political consulting firm linked to the Trump campaign, harvested the data of an estimated 87 million Facebook users to psychologically profile voters during the 2016 election. Zuckerburg was pressed to account for how third-party partners could take data without users’ knowledge. Lawmakers grilled the 33-year-old executive on the proliferation of so-called fake news on Facebook, Russian interference during the 2016 presidential election and censorship of conservative media.[177]

Digital products give influencers the opportunity to create something tangible that they can distribute and sell to their network to earn an income from their knowledge, influence and expertise. Fitness queen Kayla Itsines is a great example of an influencer empire built on digital products and influence, with her downloadable workout program Bikini Body Guide and her newly launched app Sweat With Kayla.
Hi Maina, I have checked the social sites recommended by you. May be itis important to update on your article that Delicious no longer accepts bookmarks as it is now bought by Pinboard. Most of these social sites are being bought off and may discontinue their programs. May be you can even dedicate a new post for that. Otherwise, great piece of work there.
Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.
Excessive use of digital technology, like social media, by adolescents can cause disruptions in their physical and mental health, in sleeping patterns, their weight and levels of exercise and notably in their academic performance. Research has continued to demonstrate that long hours spent on mobile devices have shown a positive relationship with an increase in teenagers' BMI and a lack of physical activity. Moreover, excessive internet usage has been linked to lower grades compared to users who don't spend an excessive amount of time online, even with a control over age, gender, race, parent education and personal contentment factors that may affect the study.[147] In a recent study, it was found that time spent on Facebook has a strong negative relationship with overall GPA.[148] The use of multiple social media platforms is more strongly associated with depression and anxiety among young adults than time spent online. The analysis showed that people who reported using the most platforms (7 to 11) had more than three times the risk of depression and anxiety than people who used the fewest (0 to 2).[149] Social media addiction and its sub-dimensions have a high positive correlation. The more the participants are addicted to social media, the less satisfied they are with life.[150]

Recently Facebook has lost the trust of millions of its users by allowing 3rd parties to access over 87 million users’ personal data. This is a massive breech of trust and has created a feeling of unrest amongst the social media platform’s audience. So much so that there is now a #deletefacebook campaign where people are completely removing themselves from Facebook and using other networks instead. If you’re concerned about what Facebook is doing with your data, then why not check out my guide on alternatives to Facebook, and see if there’s a better place for you to interact with family and friends.
If you have a product or service of your own that you’d like to promote, you can use social media to generate sales. First, you can share links to your product and a description on your social platforms. One of my friends on Facebook started her own rustic D.I.Y. furniture and home decor business and always posts images of all the products she creates on her page which helps promote her business and bring in new customers.
Thanks Paula for commenting. I sometimes feel the same about Facebook, although I still think that it’s a great tool to have, especially in my area of work ( affiliate marketing ). I get your point that there is no real alternative to Facebook, but what the other networks don’t want to do is become a Facebook. They want to offer something different which is how they can make in-roads on the Facebook monster.

To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.
Though research has shown evidence that social media plays a role in increasing political polarization, it has also shown evidence that social media use leads to a persuasion of political beliefs. [126][127] An online survey consisting of 1,024 U.S. participants was conducted by Diehl, Weeks, and Gil de Zuñiga, which found that individuals who use social media were more likely to have their political beliefs persuaded than those who did not. [126] In particular, those using social media as a means to receive their news were the most likely to have their political beliefs changed. [126] Diehl et al. found that the persuasion reported by participants was influenced by the exposure to diverse viewpoints they experienced, both in the content they saw as well as the political discussions they participated in. [126] Similarly, a study by Hardy and colleagues conducted with 189 students from a Midwestern state university examined the persuasive effect of watching a political comedy video on Facebook. [127] Hardy et. al found that after watching a Facebook video of the comedian/political commentator John Oliver performing a segment on his show, participants were likely to be persuaded to change their viewpoint on the topic they watched (either payday lending or the Ferguson protests) to one that was closer to the opinion expressed by Oliver. [127] Furthermore, the persuasion experienced by the participants was found to be reduced if they viewed comments by Facebook users which contradicted the arguments made by Oliver. [127]

Back in the day, one could create that straight path to the money by manipulating search engines through article marketing and link building. It created an opportunity for the site owner to bypass a critical element in the sales process and use what is called Right Now Marketing, where you could appeal to the wants of a consumer by feeding off of their conscious desire. If you were one of the top results in those searches, you didn’t have to worry about anything but building links to make money.
Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.

Like commission-based arrangements, affiliate marketing is where a referral partner receives a percentage of a sale, if the sale can be attributed to their post or content. This is a great way to ensure influencers receive income for their work, and it’s also great to help track the success of an influencer engagement. Affiliate marketing is typically on a pay-per-sale, pay-per-click or pay-per-lead model.


The best part is that Google is a $30B company and there is no ways to contact them other then a single phone number. Here is when I get little upset, people know about google, but everyone still uses it like there isnt any other choices. Well, actually there isnt. Social sites are just for gather info about you and use it to make money. For us its just a way to communicate with others.

Identifying potential advocates is a good first step. You can use social tools (many of which are outlined in the rest of this guide), site data, customer data, and even your own observations to help you pick out which customers are likely to go to bat for your brand. You'll want to figure out what is most important to those potential advocates. What are they looking for? Are they fishing for recognition? Are they excited by exclusive access to news and/or content? Figure out what type of advocates your brand attracts and find ways to recognize them for their advocacy. It is important to note, though, that most of your greatest community relationships will be built organically. While your research and brand knowledge encourages people and helps you put the right foot forward, relationships take time.
Owned by the tech giant Alphabet (Google), this interest-based social networking platform enables you to stay in touch with people by sharing messages, photos, videos, useful links to sites and so on. It also extends support for video conferencing through Hangouts and allows businesses to promote their brands and products through Google+ business pages.

Years later, another entry point into entrepreneurship for Clark was in 2016 when he decided to quit his job. It was then that he decided to take the skills he had been building and couple them with his influence online to make money on social media. “I was determined that I was going to make all of my monthly income coaching. But, I wasn’t quite up to par in terms of my sales page and how I structured my lessons and how I marketed myself. So, it was hard to get clients. I had to take some time and realize, “hey, I am incredibly broke…maybe I should change some things.”

If you have a product or service of your own that you’d like to promote, you can use social media to generate sales. First, you can share links to your product and a description on your social platforms. One of my friends on Facebook started her own rustic D.I.Y. furniture and home decor business and always posts images of all the products she creates on her page which helps promote her business and bring in new customers.
Social media "mining" is a type of data mining, a technique of analyzing data to detect patterns. Social media mining is a process of representing, analyzing, and extracting actionable patterns from data collected from people's activities on social media. Google mines data in many ways including using an algorithm in Gmail to analyze information in emails. This use of information will then affect the type of advertisements shown to the user when they use Gmail. Facebook has partnered with many data mining companies such as Datalogix and BlueKai to use customer information for targeted advertising.[49] Ethical questions of the extent to which a company should be able to utilize a user's information have been called "big data".[49] Users tend to click through Terms of Use agreements when signing up on social media platforms, and they do not know how their information will be used by companies. This leads to questions of privacy and surveillance when user data is recorded. Some social media outlets have added capture time and Geotagging that helps provide information about the context of the data as well as making their data more accurate.
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