There are arguments that "privacy is dead" and that with social media growing more and more, some heavy social media users appear to have become quite unconcerned with privacy. Others argue, however, that people are still very concerned about their privacy, but are being ignored by the companies running these social networks, who can sometimes make a profit off of sharing someone's personal information. There is also a disconnect between social media user's words and their actions. Studies suggest that surveys show that people want to keep their lives private, but their actions on social media suggest otherwise. Another factor is ignorance of how accessible social media posts are. Some social media users who have been criticized for inappropriate comments stated that they did not realize that anyone outside their circle of friends would read their post; in fact, on some social media sites, unless a user selects higher privacy settings, their content is shared with a wide audience.
If you are apparently 'wasting' time on the social media, it is the time you need to act smart and do not fo it for free. With no dearth of the startups and companies trying to make a mark on the social media sites, the demand of the SMM is quite high. You will be required to manage different social accounts be it facebook, twitter, Pinterest, Snapchat, Reddit to name few and oh! Even Quora.
News media and television journalism have been a key feature in the shaping of American collective memory for much of the twentieth century.[90][91] Indeed, since the United States' colonial era, news media has influenced collective memory and discourse about national development and trauma. In many ways, mainstream journalists have maintained an authoritative voice as the storytellers of the American past. Their documentary style narratives, detailed exposes, and their positions in the present make them prime sources for public memory. Specifically, news media journalists have shaped collective memory on nearly every major national event – from the deaths of social and political figures to the progression of political hopefuls. Journalists provide elaborate descriptions of commemorative events in U.S. history and contemporary popular cultural sensations. Many Americans learn the significance of historical events and political issues through news media, as they are presented on popular news stations.[92] However, journalistic influence is growing less important, whereas social networking sites such as Facebook, YouTube and Twitter, provide a constant supply of alternative news sources for users.
On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.

The best part is that Google is a $30B company and there is no ways to contact them other then a single phone number. Here is when I get little upset, people know about google, but everyone still uses it like there isnt any other choices. Well, actually there isnt. Social sites are just for gather info about you and use it to make money. For us its just a way to communicate with others.
Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of focused, timely and exclusive sales and coupons to would-be customers. And it can assist in relationship building, such as through loyalty programs linked to social media.
As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.
Even in the United States, the birth-country of Twitter, currently in 2015 the social network has 306 million accounts.[174] Because there are likely to be many multi-account users, and the United States in 2012 had a population of 314.7 million,[175] the adoption of Twitter is somewhat limited. Professor Matthew Auer of Bates College casts doubt on the conventional wisdom that social media are open and participatory. He also speculates on the emergence of "anti-social media" used as "instruments of pure control."[176]
Great list and please don’t get me wrong here, I am sick to death of Facebook. Is there another alternative TO Facebook? Put simply, NO!!! The other social media sites are devoid of the basic common denominator, Collaboration!! While they MIGHT get you a closed network or a specific audience, it doesn’t cater for interaction with all of the platform. What we really need is somewhere that has a home page with your posts that is broadcast to ALL other users or chosen crowds. We need a news feed to cast all of the posts for people to interact with. Twitter, Snapchat, Google+ and Instagram etc etc, just don’t cut the mustard as far as this goes. Some of the others mentioned are specific to specific audiences and are nothing like Facebook. That is why all other alternatives fail dismally!! I wish I had the money and development time to produce it, but alas I don’t.
Like podcasting, webinars can be a cost-effective revenue model for influencers and content creators. A webinar is essentially a seminar conducted over the internet and is usually for an educational purpose to provide information in an engaging, tutorial-style format. Webinars can either be live, or they can be pre-recorded and shared across video, blog and social media platforms.
This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 140), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile.

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.


Still, refuseniks such as Johnson may not be outliers for ever. In a world in which everyone is online, renouncing social media is a renegade, countercultural move: as quietly punk as shaving your head or fastening your clothes with safety-pins. Morgan has become a svengali for classmates wanting to escape. “My friends come to me and say: ‘Tyreke, I don’t have social media any more,’ and I go: ‘Why? I thought that’s what you guys do.’ And they say: ‘Thanks to you, because of the things you said and the stuff you’re doing.’ It’s quite cool.”

The YouTube Partner program enables popular YouTube vloggers to make money via paid advertising, Lifehack explained. The advertisements are usually placed before the video you post and you'll get a cut of the proceedings. Success in this area is, as outlined above, contingent on your number of followers and the amount of hits you get per day. If you only have a few subscribers, then you won't make any substantial money. If, however, you are able to build a large and loyal following, this can be an effective way to make some extra cash. Indeed, there are some YouTube stars who have become so successful that it's now their primary form of income.

A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.


Because large-scale collaborative co-creation is one of the main ways of forming information in the social network, the user generated content is sometimes viewed with skepticism; readers do not trust it as a reliable source of information. Aniket Kittur, Bongowon Suh, and Ed H. Chi took wikis under examination and indicated that, "One possibility is that distrust of wiki content is not due to the inherently mutable nature of the system but instead to the lack of available information for judging trustworthiness."[171] To be more specific, the authors mention that reasons for distrusting collaborative systems with user-generated content, such as Wikipedia, include a lack of information regarding accuracy of contents, motives and expertise of editors, stability of content, coverage of topics and the absence of sources.[172]
Managing social media isn’t a particularly lucrative profession yet, but it does serve a growing need for a lot of businesses. If you keep an eye out for job postings you might be able to nab a job promoting a company or brand on various social media services. A lot of those jobs are independent contractor positions, many of which you can work remotely. If you’ve got a lot of experience with social media beyond just being a user, though, you may be able to get hired to develop social media strategy. Telling businesses how specifically to approach their social media presence would very likely net you a nice income.

Social media may have been influenced by the 1840s introduction of the telegraph in the US, which connected the country.[10] ARPANET, which first came online in 1967, had by the late 1970s developed a rich cultural exchange of non-government/business ideas and communication, as clearly evidenced by ARPANET#Rules and etiquette's "A 1982 handbook on computing at MIT's AI Lab stated regarding network etiquette," and fully met the current definition of the term "social media" found in this article. The PLATO system launched in 1960, which was developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation, offered early forms of social media with 1973-era innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowd-sourced online newspaper and blog; and Access Lists, enabling the owner of a notesfile or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers. Tom Truscott and Jim Ellis conceived the idea of Usenet in 1979 at the University of North Carolina at Chapel Hill and Duke University, and it was established in 1980.
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