Someone who knows a thing or two about building an audience, strategic partnerships, and making a living off of being authentic and niched online is Michell C. Clark, social entrepreneur and cultural curator. Clark’s entrepreneurial journey began eight years ago online. And now with an audience of over 75,000 people, including major brands, he helps business owners and entrepreneurs transform their social media presence to help them achieve their professional goals.
Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

Thanks Paula for commenting. I sometimes feel the same about Facebook, although I still think that it’s a great tool to have, especially in my area of work ( affiliate marketing ). I get your point that there is no real alternative to Facebook, but what the other networks don’t want to do is become a Facebook. They want to offer something different which is how they can make in-roads on the Facebook monster.


From there, Clark implemented more strategy and signed with SHADE Management, an influencer management agency for black and brown creators, to help him get to where he is today. In 2016, he launched MichellCClark.com where he offers his coaching packages, inspiration, and shares what he calls his “struggle story” as an entrepreneur. He also began to send out his weekly email, “Make Email Great Again,” which features marketing tips and playlists to keep entrepreneurs jamming as they grind. And, Clark says that the newsletter has been a big selling point for him.


Just remember that it is always a good practice to add a disclosure about your affiliate links to your social media audience. This builds up a trust with them. Secondly, don’t spam your social media communities with affiliate links as this puts off the people. Always have a healthy ratio of generic informational posts (which are of interest to your audience) to the promotional posts (with your affiliate links).
You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.
Someone who knows a thing or two about building an audience, strategic partnerships, and making a living off of being authentic and niched online is Michell C. Clark, social entrepreneur and cultural curator. Clark’s entrepreneurial journey began eight years ago online. And now with an audience of over 75,000 people, including major brands, he helps business owners and entrepreneurs transform their social media presence to help them achieve their professional goals.
On the same note, influencers can monetize personal blogs and websites to collaborate and create branded content. Blogs are great because they are in-depth and allow influencers to share more detailed information with their community than is possible over social media, such as detailed product reviews. Not only does blogging help influencers make money from their creative, content writing, photography and distribution platforms, it also benefits brands with click-through links that take consumers directly to products and services, getting them closer to a conversion than a social media post.
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Social media marketing has increased due to the growing active user rates on social media sites. For example, Facebook currently has 2.2 billion users, Twitter has 330 million active users and Instagram has 800 million users.[81] One of the main uses is to interact with audiences to create awareness of their brand or service, with the main idea of creating a two-way communication system where the audience and/or customers can interact back; providing feedback as just one example.[82] Social media can be used to advertise; placing an advert on Facebook's Newsfeed, for example, can allow a vast number of people to see it or targeting specific audiences from their usage to encourage awareness of the product or brand. Users of social media are then able to like, share and comment on the advert, becoming message senders as they can keep passing the advert's message on to their friends and onwards.[83]
Also, realize that people aren’t going on social media to buy things. Instead that want to be engaged or entertained and possibly learn something. With that being said, I’ve found out about a lot of great products and services via social media so if you do choose to promote affiliate products, realize that many of your followers probably won’t buy but the larger your following is, the more likely you are to make a sale.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.
But the money making potential doesn’t stop there. There are now sites that work in conjunction with Facebook to help you make money. The “My Merch Store” app through Zazzle is one of those sites. Zazzle will allow you to create and design any product on their site, free of charge. Then, you can pop on to your Facebook and sell it. This will work for anyone who has a design background or who may want to sell products made by other artists, or you can try out Cafe Press and sell things through their online store.
On the other hand, the integration of social media in the business world can also pose challenges. Social media policies are designed to set expectations for appropriate behavior and ensure that an employee's posts will not expose the company to legal problems or public embarrassment. Such policies include directives for when an employee should identify himself as a representative of the company on a social networking website, as well as rules for what types of information can be shared.

the-dots.com is a networking platform that helps everyone involved in the creative process connect, collaborate and commercialise helping build a stronger, more profitable and diverse creative sector. Born out of a genuine passion to make the creative industries more open and meritocratic, founder Pip Jamieson launched the platform in the UK in 2014.
Social media can enable companies to get in the form of greater market share and increased audiences.[26] Internet bots have been developed which facilitate social media marketing has been developed. Bots are automated programs that run over the internet.[27], with the most important social media marketing examples being chatbots and social bots.[28] Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms.[29] A new industry of bot providers has been created.[30] Social bots and chatbots have created an analytical crisis in the marketing industry[31] as they make it difficult to differentiate between human interactions and automated bot interactions.[31] Some bots are negatively affecting their marketing data causing a "digital cannibalism" in social media marketing. Additionally, some bots violate the terms of use on many social mediums such as Instagram, which can result in profiles being taken down and banned.[32]
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