A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.

^ Patton, George C.; Sawyer, Susan M.; Santelli, John S.; Ross, David A.; Afifi, Rima; Allen, Nicholas B.; Arora, Monika; Azzopardi, Peter; Baldwin, Wendy (June 2016). "Our future: a Lancet commission on adolescent health and wellbeing". The Lancet. 387 (10036): 2423–2478. doi:10.1016/s0140-6736(16)00579-1. ISSN 0140-6736. PMC 5832967. PMID 27174304.
Criticisms of social media range from criticisms of the ease of use of specific platforms and their capabilities, disparity of information available, issues with trustworthiness and reliability of information presented,[159] the impact of social media use on an individual's concentration,[160] ownership of media content, and the meaning of interactions created by social media. Although some social media platforms offer users the opportunity to cross-post simultaneously, some social network platforms have been criticized for poor interoperability between platforms, which leads to the creation of information silos, viz. isolated pockets of data contained in one social media platform.[161] However, it is also argued that social media have positive effects such as allowing the democratization of the Internet[162] while also allowing individuals to advertise themselves and form friendships.[50] Others[163] have noted that the term "social" cannot account for technological features of a platform alone, hence the level of sociability should be determined by the actual performances of its users. There has been a dramatic decrease in face-to-face interactions as more and more social media platforms have been introduced with the threat of cyber-bullying and online sexual predators being more prevalent.[164] Social media may expose children to images of alcohol, tobacco, and sexual behaviors[relevant? – discuss].[165] In regards to cyber-bullying, it has been proven that individuals who have no experience with cyber-bullying often have a better well-being than individuals who have been bullied online.[166]
There are lots of social apps now, and sweetalk is a new discovery. For a long time, I have searched and tried different apps and most of the time, left disappointed and frustrated, until one day by accident, the sweetalk comes into my world. And here I would like to share with you all my feelings and experiences about this mobile app. It is probably the best free transnational social tool with the function of instant translation, supporting online translation in 30 different languages and can make me learn the foreign language easily during the chat. My English is ok, so I would like to choose to send messages to the people whom I am interested in instead of my mother tongue for the purpose of improving my English better while talking. And there are a lot of lads and gals there from all walks of life around the globe(later the screenshot will be pasted). You don’t need to pay money for the VPN service, which is really fantastic for those who are eager to make friends from abroad and learn foreign language as well without the extra trouble. Of course, you can talk with the friends from your own country and if you cannot speak English well or those you want to send messages to fail to speak English, then here comes another feature of sweetalk, that is the instant translation of sweetalk. And it is foolproof to use. All right, all of these are written during the work, a little busy now and I would end this introduction of sweetalk with some screenshots, if you like it, maybe you can give it try.
Social medias are the key window to get the information from every corner of the globe. Social media facilitate the development of social networks by connecting a users profile with the other individuals or the groups. It is the great platform of communications. Different social medias such as: google, facebook, instagram, whatsapp, twitter and so on which are providing a range of a positive and negative impacts on our daily life.

Use a service like Flickr to get people acquainted with your work, offering photos they can use on their website for free under the Creative Commons license. Once you’ve built up a following, join another stock photography site like Shutterstock or iStockphoto where users will pay for the opportunity to use your pictures on their blogs. You can make up to $120 off of one paid download of your photo. Even if you get compensated at a lower level, the money can really add up if you take a lot of quality photographs.
In the early days of social marketing, there was little competition for the dollar—not so today. For example, you can spend thousands of dollars on a Facebook ad campaign and, sometimes, get no return on your investment. By its very nature, social media is a short attention span media—it is much harder to get someone's attention with a Tweet then it was to get someone's attention with a newspaper ad. That's because ad headlines and copy are harder to write on Twitter or Instagram.  
The YouTube Partner program enables popular YouTube vloggers to make money via paid advertising, Lifehack explained. The advertisements are usually placed before the video you post and you'll get a cut of the proceedings. Success in this area is, as outlined above, contingent on your number of followers and the amount of hits you get per day. If you only have a few subscribers, then you won't make any substantial money. If, however, you are able to build a large and loyal following, this can be an effective way to make some extra cash. Indeed, there are some YouTube stars who have become so successful that it's now their primary form of income.
Use a service like Flickr to get people acquainted with your work, offering photos they can use on their website for free under the Creative Commons license. Once you’ve built up a following, join another stock photography site like Shutterstock or iStockphoto where users will pay for the opportunity to use your pictures on their blogs. You can make up to $120 off of one paid download of your photo. Even if you get compensated at a lower level, the money can really add up if you take a lot of quality photographs.
You might be interested to know that YouKu, Weibo, and RenRen are Chinese versions of YouTube, Twitter and Facebook. Brands who wish to reach the Asian market should be aware that YouTube, Twitter and Facebook are blocked in China. This is why MavSocial provides reach for that audience through YouKu, Weibo, and RenRen – but only in their Enterprise version.
A guy with 10 million social followers isn’t going to remember the names of each person. I watched someone like this at the Social Media Marketing World conference last year. People would come up to this person and start talking to him like he was a long-lost friend. He was very cordial, friendly, and professional as he greeted each individual. But there is no way he could remember each and every one of those people.
Develop a unique voice and presence: Millions of people over the world have social media accounts. It's important to make yours stand out from the crowd by offering a unique voice, perspective or persona. Maybe you want to establish a comedy sketch channel on YouTube for example, or a Facebook page that promotes your custom-made jewelry. In any case, be sure to make your services different from the competition.

Social media has allowed for mass cultural exchange and intercultural communication. As different cultures have different value systems,[vague] cultural themes, grammar, and world views, they also communicate differently.[citation needed] The emergence of social media platforms fused together different cultures and their communication methods, blending together various cultural thinking patterns and expression styles.[citation needed]
^ Jump up to: a b c Volfovsky, Alexander; Merhout, Friedolin; Mann, Marcus; Lee, Jaemin; Hunzaker, M. B. Fallin; Chen, Haohan; Bumpus, John P.; Brown, Taylor W.; Argyle, Lisa P. (2018-09-11). "Exposure to opposing views on social media can increase political polarization". Proceedings of the National Academy of Sciences. 115 (37): 9216–9221. doi:10.1073/pnas.1804840115. ISSN 1091-6490. PMC 6140520. PMID 30154168.

Social media is not something you can simply "tack on" to the rest of your marketing, branding, PR, and advertising efforts; it needs to be a fully integrated part of the mix. In doing so, you can create a cohesive and scalable experience for your customers. Think of it as a means to an end, and not an end in itself. Also, it's not as hard as it sounds.
Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or tweaks to current ones. In IT projects, crowdsourcing usually involves engaging and blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.
Now as a coach, he works with clients to come up with plans to help them reach their goals. “I think a great thing that I am able to do with my coaching is talk to my clients about not the specific plan that is going to work for them but a plan they believe in enough to execute to the best of their abilities. So, we’re not focused on the social media trends. We’re digging deeper and we’re talking about things that will drive them individually,” says Clark.
A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.
Even in the United States, the birth-country of Twitter, currently in 2015 the social network has 306 million accounts.[174] Because there are likely to be many multi-account users, and the United States in 2012 had a population of 314.7 million,[175] the adoption of Twitter is somewhat limited. Professor Matthew Auer of Bates College casts doubt on the conventional wisdom that social media are open and participatory. He also speculates on the emergence of "anti-social media" used as "instruments of pure control."[176]
WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.
Loop88 is another site that will pay you to pin on Pinterest. After you have connected your Pinterest account with their site, brands will be able to see you and some info on your Pinterest stats (followers, boards, etc.). If a brand is interested in having you pin something for them, you'll receive an offer, which it is up to you to accept or decline. The amount you can earn will depend on how large your Pinterest following is. People with more followers will be able to earn more per pin than people with fewer followers. You can go here to check out Loop88.

Social CRM (customer relationship marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which creates a venue for communication, marketing and networking. Through social media sites, you can follow conversations about your brand for real-time market data and feedback.
According to a 2016 article diving into the topic of sharing privately and the effect social media has on expectations of privacy, "1.18 billion people will log into their Facebook accounts, 500 million tweets will be sent, and there will be 95 million photos and videos posted on Instagram" in a day. Much of the privacy concerns individuals face stem from their own posts on a form of social network. Users have the choice to share voluntarily, and has been ingrained into society as routine and normative. Social media is a snapshot of our lives; a community we have created on the behaviors of sharing, posting, liking, and communicating. Sharing has become a phenomenon which social media and networks have uprooted and introduced to the world.[183] The idea of privacy is redundant; once something is posted, its accessibility remains constant even if we select who is potentially able to view it. People desire privacy in some shape or form, yet also contribute to social media, which makes it difficult to maintain privacy.[184] Mills offers options for reform which include copyright and the application of the law of confidence; more radically, a change to the concept of privacy itself.
^ Jump up to: a b c Volfovsky, Alexander; Merhout, Friedolin; Mann, Marcus; Lee, Jaemin; Hunzaker, M. B. Fallin; Chen, Haohan; Bumpus, John P.; Brown, Taylor W.; Argyle, Lisa P. (2018-09-11). "Exposure to opposing views on social media can increase political polarization". Proceedings of the National Academy of Sciences. 115 (37): 9216–9221. doi:10.1073/pnas.1804840115. ISSN 1091-6490. PMC 6140520. PMID 30154168.

"Cyborgs", a combination of a human and a bot,[33][34] are used to spread fake news or create a marketing "buzz".[35] Cyborgs can be bot-assisted humans or human-assisted bots.[36] An example is a human who registers an account for which he sets automated programs to post, for instance, tweets, during his absence.[36] From time to time, the human participates to tweet and interact with friends. Cyborgs make it easier to spread fake news, as it blends automated activity with human input.[36] When the automated accounts are publicly identified, the human part of the cyborg is able to take over and could protest that the account has been used manually all along. Such accounts try to pose as real people; in particular, the number of their friends or followers should be resembling that of a real person. Often, such accounts use "friend farms" to collect a large number of friends in a short period of time.[37]
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