You can increase your income simply by using social media to take your current career to the next level. Obviously LinkedIn is a place to network and find job opportunities, but other social networks can achieve similar results. If a business is more casual, try friending your dream employer on Facebook. If you’re an expert on some topic, create a Twitter account to expound on that topic. There really isn’t a career that wouldn’t benefit at least a little from a social media presence.
Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.
As one of the biggest preoccupations among adolescents is social media usage, researchers have begun using the term "F.A.D.," or "Facebook addiction disorder," a form of internet addiction disorder. FAD is characterized by a compulsive use of the social networking site Facebook, which generally results in physical or psychological complications. The disorder, although not classified in the latest Diagnostic and Statistical Manual of Mental Disorders (DSM-5) or by the World Health Organization, has been the subject of several studies focusing on the negative effects on the psyche. One German study, published in 2017, investigated a correlation between extensive use of the social networking site and narcissism; the results were published in the journal PLoS One. According to the findings: "FAD was significantly positively related to the personality trait narcissism and to negative mental health variables (depression, anxiety, and stress symptoms)."
The importance of social media to web marketing can't be overstated. To quote a few statistics from our Beginner's Guide to Social Media, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it's no wonder marketers now use these networks to interact with their customers. Google searches for 'social media' have seen a steady rise since early 2009, and data from this year's industry survey tell a similar story. Whether you've been in on the game from the very beginning or are just starting to wonder how social tools can apply to your own professional life, the resources on this page can help take you to the next level.
Here’s the next best tool for making money online: Twitter. Just as with Facebook, if you have a blog or a website, you have got to use Twitter to promote it. Every time you put up a blog post, write a catchy description and provide a “TinyURL” link back to your blog so people can check it out. This also works amazingly well for anyone who is doing any affiliate marketing. You can sign up with a number of affiliate sites (one of our favourites is Commission junction) and find a product that you really like and feel passionate about. Create blog posts about it. Create at least a couple of landing pages about it. Once that’s done, then you can promote it on Twitter and make a whole lot of money.
Social networking apps are going to grow even bigger as people adopt them into their everyday lives. Here we have listed the mobile-first social media platforms. But the Facebook mobile app would dominate this list with 1.37 billion monthly active users. As smartphones’ adoption continues, the share of the desktop use of social media platforms will fall .
"Cyborgs", a combination of a human and a bot, are used to spread fake news or create a marketing "buzz". Cyborgs can be bot-assisted humans or human-assisted bots. An example is a human who registers an account for which he sets automated programs to post, for instance, tweets, during his absence. From time to time, the human participates to tweet and interact with friends. Cyborgs make it easier to spread fake news, as it blends automated activity with human input. When the automated accounts are publicly identified, the human part of the cyborg is able to take over and could protest that the account has been used manually all along. Such accounts try to pose as real people; in particular, the number of their friends or followers should be resembling that of a real person. Often, such accounts use "friend farms" to collect a large number of friends in a short period of time.
Pinterest is a perfect platform for selling products. As a virtual pin-board, the social media service is commonly used by potential customers to “pin” items of interest that they might buy later. If you created a product or are in charge of marketing one, throw some photos of it on Pinterest to shine a spotlight on it. Look at great examples of companies that utilize Pinterest to its fullest potential like TODAY, Whole Foods Market and the Travel Channel here. If you can land a freelance job doing something similar you can hit it pretty big, but you probably need the right experience to be in the running. However, small businesses also want to promote on Pinterest, and they’re more likely to hire based on enthusiasm and a go-getter attitude, so maybe start making some cold calls and emails.
Recent research has demonstrated that social media, and media in general, have the power to increase the scope of stereotypes not only in children but people all ages. Three researchers at Blanquerna University, Spain, examined how adolescents interact with social media and specifically Facebook. They suggest that interactions on the website encourage representing oneself in the traditional gender constructs, which helps maintain gender stereotypes. The authors noted that girls generally show more emotion in their posts and more frequently change their profile pictures, which according to some psychologists can lead to self-objectification. On the other hand, the researchers found that boys prefer to portray themselves as strong, independent, and powerful. For example, men often post pictures of objects and not themselves, and rarely change their profile pictures; using the pages more for entertainment and pragmatic reasons. In contrast girls generally post more images that include themselves, friends and things they have emotional ties to, which the researchers attributed that to the higher emotional intelligence of girls at a younger age. The authors sampled over 632 girls and boys from the ages of 12–16 from Spain in an effort to confirm their beliefs. The researchers concluded that masculinity is more commonly associated with a positive psychological well-being, while femininity displays less psychological well-being. Furthermore, the researchers discovered that people tend not to completely conform to either stereotype, and encompass desirable parts of both. Users of Facebook generally use their profile to reflect that they are a "normal" person. Social media was found to uphold gender stereotypes both feminine and masculine. The researchers also noted that the traditional stereotypes are often upheld by boys more so than girls. The authors described how neither stereotype was entirely positive, but most people viewed masculine values as more positive.
According to writer Christine Rosen in "Virtual Friendship, and the New Narcissism," many social media sites encourage status-seeking. According to Rosen, the practice and definition of "friendship" changes in virtuality. Friendship "in these virtual spaces is thoroughly different from real-world friendship. In its traditional sense, friendship is a relationship which, broadly speaking, involves the sharing of mutual interests, reciprocity, trust, and the revelation of intimate details over time and within specific social (and cultural) contexts. Because friendship depends on mutual revelations that are concealed from the rest of the world, it can only flourish within the boundaries of privacy; the idea of public friendship is an oxymoron." Rosen also cites Brigham Young University researchers who "recently surveyed 184 users of social networking sites and found that heavy users 'feel less socially involved with the community around them.'" Critic Nicholas G. Carr in "Is Google Making Us Stupid?" questions how technology affects cognition and memory. "The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author's words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas... If we lose those quiet spaces, or fill them up with "content," we will sacrifice something important not only in ourselves but in our culture."
In the early days of social marketing, there was little competition for the dollar—not so today. For example, you can spend thousands of dollars on a Facebook ad campaign and, sometimes, get no return on your investment. By its very nature, social media is a short attention span media—it is much harder to get someone's attention with a Tweet then it was to get someone's attention with a newspaper ad. That's because ad headlines and copy are harder to write on Twitter or Instagram.
Usenet, which arrived in 1979, was beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973. True electronic bulletin board systems arrived with the Computer Bulletin Board System in Chicago, which first came online on 16 February 1978. Before long, most major cities had more than one BBS running on TRS-80, Apple II, Atari, IBM PC, Commodore 64, Sinclair, and similar personal computers. The IBM PC was introduced in 1981, and subsequent models of both Mac computers and PCs were used throughout the 1980s. Multiple modems, followed by specialized telecommunication hardware, allowed many users to be online simultaneously. Compuserve, Prodigy and AOL were three of the largest BBS companies and were the first to migrate to the Internet in the 1990s. Between the mid-1980s and the mid-1990s, BBSes numbered in the tens of thousands in North America alone. Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s. When the Internet proliferated in the mid-1990s, message forums migrated online, becoming Internet forums, primarily due to cheaper per-person access as well as the ability to handle far more people simultaneously than telco modem banks.