Like commission-based arrangements, affiliate marketing is where a referral partner receives a percentage of a sale, if the sale can be attributed to their post or content. This is a great way to ensure influencers receive income for their work, and it’s also great to help track the success of an influencer engagement. Affiliate marketing is typically on a pay-per-sale, pay-per-click or pay-per-lead model.
Social media may have been influenced by the 1840s introduction of the telegraph in the US, which connected the country. ARPANET, which first came online in 1967, had by the late 1970s developed a rich cultural exchange of non-government/business ideas and communication, as clearly evidenced by ARPANET#Rules and etiquette's "A 1982 handbook on computing at MIT's AI Lab stated regarding network etiquette," and fully met the current definition of the term "social media" found in this article. The PLATO system launched in 1960, which was developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation, offered early forms of social media with 1973-era innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowd-sourced online newspaper and blog; and Access Lists, enabling the owner of a notesfile or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers. Tom Truscott and Jim Ellis conceived the idea of Usenet in 1979 at the University of North Carolina at Chapel Hill and Duke University, and it was established in 1980.
Facebook jumped by 100 million monthly active users from 2.13 billion in December 2017 to 2.23 billion as of June 30, 2018. The rate of growth seems to continue at 15 million active users per month. So, by the end of the year we should see 2.35 billion Facebook monthly active users. Here’s the post where Zuckerberg announced the news about reaching the 2 billion milestone:
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features: