If you are like me, I had no time to create my own content social media. Do your research before you spend money online marketing or you can become a victim. I got scammed! I wanted to share my story and hopefully it will help someone like myself avoid the same mistakes and save money in the process. So i was recommended to a local online marketing company by a friend. Due to my lack of knowledge with the online realm, I trusted that the local marketing comapany knew what they were doing and promising. Then it started. Billing me $2k month for their so called marketing static package. What they failed to disclose was that their “static” packages were bascially just posting images on my social media accounts and growing a few followers a month. They said “It takes time” to get traffic. Which was total bs because they had no idea what they were doing. All they kept sending me was monthly reports with no sales. My contract was already 6 months into it but how could I get out? My friend told me about Odditly (google them). I reached out to odditly and asked them if they could help me! Odditly isn’t a marketing company. They are a auditing firm. They are like the sheriffs of online marketing. After I hired odditly to look over the contracts with the local marketing company, they discovered i wasn’t getting what I was paying for. There was a breach of contract hence I was able to cancel my contract and even got a few hundred refunded! Moral of the story, just do your research and due diligence prior to blowing all your money on a company who have nothing but fake promises.
At school, social media can be a brutal barometer of popularity. “If you meet someone new and they ask for your Instagram and you only have 80 followers,” says Sharp, “they’re going to think: ‘You’re not that popular’, but if you have 2,000 followers they’re going to be like: ‘You’re the most popular person in school.’” Sharp quit social media at 13. “I’d rather not know what other people think of me.”
Social media has offered a new platform for peer pressure with both positive and negative communication. From Facebook comments to likes on Instagram, how the youth communicate and what is socially acceptable is now heavily based on social media.[citation needed] Social media does make children and young adults more susceptible to peer pressure. The American Academy of Pediatrics has also shown that bullying, the making of non-inclusive friend groups, and sexual experimentation have increased situations related to cyberbullying, issues with privacy, and the act of sending sexual images or messages to someone's mobile device. On the other hand, social media also benefits the youth and how they communicate.[citation needed] Through the use of social media, children and young adults are able to keep in touch with friends and family, make more friends, participate in community engagement activities and services, expand on certain ideas with like-minded individuals, and many other countless tasks.[157]
As you can probably already tell, there's more to social media than often meets the eye. While this guide is designed to be helpful no matter how much you read, we really recommend going cover to cover. Although every section might not apply to your social campaigns now, you'll gain a deep understanding of the moving parts you might want to implement later, and you will be well-poised to create the most effective strategy you can.

Social media becomes effective through a process called "building social authority". One of the foundation concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.[48]
Social networking apps are going to grow even bigger as people adopt them into their everyday lives. Here we have listed the mobile-first social media platforms. But the Facebook mobile app would dominate this list with 1.37 billion monthly active users. As smartphones’ adoption continues, the share of the desktop use of social media platforms will fall .

Another great thing about LinkedIn is that you can create “groups” where professionals can all come together and share thoughts and ideas. If you have a question or want to know of someone’s experience with something, you have a group of people who have “been there, done that.” They’ll be able to help guide your decisions and help you make your business more profitable than it has ever been before.
A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.
Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who's happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don't want to broadcast on social media to manipulate their own self-image.
If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it's manually deleted. The pressure of garnering tons of likes and comments on regular social media posts also plays a huge factor, suggesting that more casual forms of social sharing, such as through stories, could be the way of the future.
Once you’ve built up a following and proven yourself to be knowledgeable about a certain subject, write and publish an e-book that your consistent social media presence will have persuaded your fans to buy. You can release it simply as a PDF or through services like Amazon’s Kindle program. Carol Tice demonstrated her expertise in the topics of freelance writing on social media, which she translated into major e-book sales. Some people make up to $100,000 a month off of the Kindle program alone, but that’s an example of extreme success. The average e-book brings in about $423 per year. But if your book is better written, better designed and better marketed than 90% of your competitors’, you will probably make more than that.
You can also reach a wider audience by searching Facebook for local buy and sell groups: join these groups, follow their rules, and post what you have for sale there. Or you can go straight to Facebook's Marketplace, where they let you list an item to sell – including vehicles! You can also list homes for rent in the Marketplace, and shoppers can filter offers by location.
To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.

Self-image manipulation: What a user posts about themselves on social media only represents a small portion of their life. While followers may see someone who's happy and living it up via their posts on social media in such a way that makes them feel boring or inadequate by comparison, the truth is that users have the power to completely control what parts they do and don't want to broadcast on social media to manipulate their own self-image.

Some of the teens I spoke to were concerned about how technologies such as Snap Map – a Snapchat feature that tracks your friends geographically, in real time – were spreading through their schools, and mistrustful of the privacy consequences of being surveilled by your followers wherever you go. “Snap Map is this big thing with a lot of my friends, but there is a sense of privacy that is being breached as well,” Isabelle says.

Some social media sites have potential for content posted there to spread virally over social networks. The term is an analogy to the concept of viral infections, which can spread rapidly from person to person. In a social media context, content or websites that are "viral" (or which "go viral") are those with a greater likelihood that users will reshare content posted (by another user) to their social network, leading to further sharing. In some cases, posts containing popular content or fast-breaking news have been rapidly shared and reshared by a huge number of users. Many social media sites provide a specific functionality to help users reshare content, such as Twitter's retweet button, Pinterest's pin function, Facebook's share option or Tumblr's reblog function. Businesses have a particular interest in viral marketing tactics because a viral campaign can achieve widespread advertising coverage (particularly if the viral reposting itself makes the news) for a fraction of the cost of a traditional marketing campaign, which typically uses printed materials, like newspapers, magazines, mailings, and billboards, and television and radio commercials. Nonprofit organizations and activists may have similar interests in posting content on social media sites with the aim of it going viral. A popular component and feature of Twitter is retweeting. Twitter allows other people to keep up with important events, stay connected with their peers, and can contribute in various ways throughout social media.[25] When certain posts become popular, they start to get retweeted over and over again, becoming viral. Hashtags can be used in tweets, and can also be used to take count of how many people have used that hashtag.
×