Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.
In a study examining the potential polarizing effects of social media on the political views of its users, Mihailidis and Viotty suggest that a new way of engaging with social media must occur to avoid polarization.[129] The authors note that media literacies (described as methods which give people skills to critique and create media) are important to using social media in a responsible and productive way, and state that these literacies must be changed further in order to have the most effectiveness.[129] In order to decrease polarization and encourage cooperation among social media users, Mihailidis and Viotty suggest that media literacies must focus on teaching individuals how to connect with other people in a caring way, embrace differences, and understand the ways in which social media has a realistic impact on the political, social, and cultural issues of the society they are a part of.[129]
Social media can enable companies to get in the form of greater market share and increased audiences.[26] Internet bots have been developed which facilitate social media marketing has been developed. Bots are automated programs that run over the internet.[27], with the most important social media marketing examples being chatbots and social bots.[28] Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms.[29] A new industry of bot providers has been created.[30] Social bots and chatbots have created an analytical crisis in the marketing industry[31] as they make it difficult to differentiate between human interactions and automated bot interactions.[31] Some bots are negatively affecting their marketing data causing a "digital cannibalism" in social media marketing. Additionally, some bots violate the terms of use on many social mediums such as Instagram, which can result in profiles being taken down and banned.[32]
Studies have shown that self comparison on social media can have dire effects on physical and mental health because they give us the ability to seek approval and compare ourselves.[141] Social media has both a practical usage- to connect us with others, but also can lead to fulfillment of gratification.[142] In fact, one study suggests that because a critical aspect of social networking sites involve spending hours, if not months customizing a personal profile, and encourage a sort of social currency based on likes, followers and comments- they provide a forum for persistent "appearance conversations".[143] These appearance centered conversations that forums like Facebook, Instagram among others provide can lead to feelings of disappointment in looks and personality when not enough likes or comments are achieved. In addition, social media use can lead to detrimental physical health effects. A large body of literature associates body image and disordered eating with social networking platforms. Specifically, literature suggests that social media can breed a negative feedback loop of viewing and uploading photos, self comparison, feelings of disappointment when perceived social success is not achieved, and disordered body perception.[144] In fact, one study shows that the microblogging platform, Pinterest is directly associated with disordered dieting behavior, indicating that for those who frequently look at exercise or dieting "pins" there is a greater chance that they will engage in extreme weight-loss and dieting behavior.[145]
Social networking apps are going to grow even bigger as people adopt them into their everyday lives. Here we have listed the mobile-first social media platforms. But the Facebook mobile app would dominate this list with 1.37 billion monthly active users. As smartphones’ adoption continues, the share of the desktop use of social media platforms will fall .

There are many online tools and apps that will help your social media marketing skills. Some like Hootsuite or CoSchedule are great for creating content calendars and monitoring specific targets. Others are great for building a following (be careful with these). Learn as many of these online tools as you can so you will have a leg up when it comes to finding work.

Physical products, on the other hand, require larger capital in the development stage and one should go for them only once you have validated the product idea and have sufficient capital to invest in its development. That said, physical products like designer jewelry, crafts, and other home/living products are relatively easier to develop and sell online (for such product categories you can visit Etsy.com).
As social media usage has become increasingly widespread, social media has to a large extent come to be subjected to commercialization by marketing companies and advertising agencies.[187] Christofer Laurell, a digital marketing researcher, suggested that the social media landscape currently consists of three types of places because of this development: consumer-dominated places, professionally dominated places and places undergoing commercialization.[188] As social media becomes commercialized, this process have been shown to create novel forms of value networks stretching between consumer and producer[189] in which a combination of personal, private and commercial contents are created.[190]
Another trend that influences the way youth communicates is the though the use of hashtags. With the introduction of social media platforms such as Twitter, Facebook and Instagram, the hashtag was created to easily organize and search for information. Hashtags can be used when people want to advocate for a movement, store content or tweets from a movement for future use, and allow other social media users to contribute to a discussion about a certain movement by using existing hashtags. Using hashtags as a way to advocate for something online makes it easier and more accessible for more people to acknowledge it around the world.[156]As hashtags such as #tbt ("throwback Thursday") become a part of online communication, it influenced the way in which youth share and communicate in their daily lives. Because of these changes in linguistics and communication etiquette, researchers of media semiotics[who?] have found that this has altered youth's communications habits and more.[vague][citation needed]
Perhaps the best feature about LinkedIn is the fact that you can post any recommendations from your previous customers or colleagues about your business right to your LinkedIn business site (and we all know just how important testimonials and third party endorsements are!) LinkedIn gives you the chance to really build up your brand in a community that is quite similar to you. As LinkedIn is more about businesses connecting with other businesses, you’ll be among more like-minded people – and you may be able to pick their brains for more marketing ideas.
Some of the teens I spoke to were concerned about how technologies such as Snap Map – a Snapchat feature that tracks your friends geographically, in real time – were spreading through their schools, and mistrustful of the privacy consequences of being surveilled by your followers wherever you go. “Snap Map is this big thing with a lot of my friends, but there is a sense of privacy that is being breached as well,” Isabelle says.

For brands, it’s a good way to objectively measure how much influence an influencer actually has, and for influencers it’s great to earn an income from the brands and products you generally love, support and naturally endorse. Affiliate marketing generally won’t be an influencer’s only source to income, as it is not reliable or steady, however, it is a good way to earn incremental revenue.
This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.
Perhaps the best feature about LinkedIn is the fact that you can post any recommendations from your previous customers or colleagues about your business right to your LinkedIn business site (and we all know just how important testimonials and third party endorsements are!) LinkedIn gives you the chance to really build up your brand in a community that is quite similar to you. As LinkedIn is more about businesses connecting with other businesses, you’ll be among more like-minded people – and you may be able to pick their brains for more marketing ideas.
Privacy rights advocates warn users on social media about the collection of their personal data. Some information is captured without the user's knowledge or consent through electronic tracking and third party applications. Data may also be collected for law enforcement and governmental purposes,[176] by social media intelligence using data mining techniques.[180] Data and information may also be collected for third party use. When information is shared on social media, that information is no longer private. There have been many cases in which young persons especially, share personal information, which can attract predators. It is very important to monitor what you share, and to be aware of who you could potentially be sharing that information with. Teens especially share significantly more information on the internet now than they have in the past. Teens are much more likely to share their personal information, such as email address, phone number, and school names.[182] Studies suggest that teens are not aware of what they are posting and how much of that information can be accessed by third parties.
Use analytics - It’s important to pause every now and then and take stock of what has done well on your social media accounts and what hasn’t. Sites like Fanpage Karma and Squarelovin (Instagram only), will provide data on which of your posts have been most popular. You can use this to identify what content tends to work best, and the best time to post it.
A 2014 Pew Research Center survey found that 91% of Americans "agree" or "strongly agree" that people have lost control over how personal information is collected and used by all kinds of entities. Some 80% of social media users said they were concerned about advertisers and businesses accessing the data they share on social media platforms, and 64% said the government should do more to regulate advertisers.[185]
If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Advocacy is not something that you can stumble upon or buy. Advocacy is earned over time through continuous and positive engagement with your customer base. It is earned through experiences that delight, and through the delivery of the highest class of customer service.
Becoming an affiliate is a great way to make money on social media without having a large follower count. As an affiliate, you are responsible for promoting a brand or its products on your social channels. This is usually done in the form of an affiliate link. When one of your followers clicks on it and makes a purchase, you earn a commission from it.
Be sure to integrate social media into your marketing efforts as early as possible to help amplify and solidify your work rather than waiting until the end of a planning cycle to explore social options. If a social presence is clear from the start, your branding will benefit from additional customer touchpoints, PR will see a lift in impressions and reach, and customer service can proactively listen and activate where necessary.
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Social medias are the key window to get the information from every corner of the globe. Social media facilitate the development of social networks by connecting a users profile with the other individuals or the groups. It is the great platform of communications. Different social medias such as: google, facebook, instagram, whatsapp, twitter and so on which are providing a range of a positive and negative impacts on our daily life.
This has been around for a long time, but the company has changed it up some recently. You can get paid on Sponsored Tweets to tweet, blog, take photos, and take videos. And you also are now able to connect multiple social media accounts to help ensure you get the most brand exposure (paid opportunities). You can go here to sign up and check it out.
Social media has allowed for mass cultural exchange and intercultural communication. As different cultures have different value systems,[vague] cultural themes, grammar, and world views, they also communicate differently.[citation needed] The emergence of social media platforms fused together different cultures and their communication methods, blending together various cultural thinking patterns and expression styles.[citation needed]
Years later, another entry point into entrepreneurship for Clark was in 2016 when he decided to quit his job. It was then that he decided to take the skills he had been building and couple them with his influence online to make money on social media. “I was determined that I was going to make all of my monthly income coaching. But, I wasn’t quite up to par in terms of my sales page and how I structured my lessons and how I marketed myself. So, it was hard to get clients. I had to take some time and realize, “hey, I am incredibly broke…maybe I should change some things.”

Social media is more than just a way to stay in touch with friends, family, co-workers, and people that you barely talk to from high school. It’s a great way to make some extra cash – or even a lot of cash. We’ll be talking about how the top 4 social media sites can be used in your favor so that you will be making more money than you ever imagined by using everyone’s new favorite pastime – social media sites.
Eric Ehrmann contends that social media in the form of public diplomacy create a patina of inclusiveness that covers[122] traditional economic interests that are structured to ensure that wealth is pumped up to the top of the economic pyramid, perpetuating the digital divide and post Marxian class conflict. He also voices concern over the trend that finds social utilities operating in a quasi-libertarian global environment of oligopoly that requires users in economically challenged nations to spend high percentages of annual income to pay for devices and services to participate in the social media lifestyle. Neil Postman also contends that social media will increase an information disparity between "winners" – who are able to use the social media actively – and "losers" – who are not familiar with modern technologies or who do not have access to them. People with high social media skills may have better access to information about job opportunities, potential new friends, and social activities in their area, which may enable them to improve their standard of living and their quality of life.
But when you are from a digitally native generation, quitting social media can feel like joining a monastery. Amanuel was recently asked by co-workers if she had Snapchat. “I said no,” Amanuel remembers, “and I instantly heard, like, gasps. It was like I’d revealed something disgusting.” She explained that she did have a Snapchat handle, but never used it. “Relief came out of their eyes! It was really weird.”
Pinterest is a perfect platform for selling products. As a virtual pin-board, the social media service is commonly used by potential customers to “pin” items of interest that they might buy later. If you created a product or are in charge of marketing one, throw some photos of it on Pinterest to shine a spotlight on it. Look at great examples of companies that utilize Pinterest to its fullest potential like TODAY, Whole Foods Market and the Travel Channel here. If you can land a freelance job doing something similar you can hit it pretty big, but you probably need the right experience to be in the running. However, small businesses also want to promote on Pinterest, and they’re more likely to hire based on enthusiasm and a go-getter attitude, so maybe start making some cold calls and emails.
The other big mistake retailers make is to use social media to talk about what is important to them rather than talking about what is important to the customer. As a retailer, you may think it is great to shout that you have a sale going on; and in some regards, this would be true. But, if that's the only reason you are getting involved in social media it won't be beneficial. Your goal should be to provide content that is relevant to your customer and engage with them to the point that they want to share your post with others.

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.
The development of social media started off with simple platforms such as sixdegrees.com.[20] Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees.com was the first online business that was created for real people, using their real names. The first social networks were short-lived, however, because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research[21] shows that the audience spends 22% of their time on social networks, thus proving how popular social media platforms have become. This increase is because of the widespread daily use of smartphones.[22] Social media are used to document memories, learn about and explore things, advertise oneself and form friendships as well as the growth of ideas from the creation of blogs, podcasts, videos and gaming sites.[23] Networked individuals create, edit, and manage content in collaboration with other networked individuals. This way they contribute in expanding knowledge. Wikis are examples of collaborative content creation.
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