Back in the day, one could create that straight path to the money by manipulating search engines through article marketing and link building. It created an opportunity for the site owner to bypass a critical element in the sales process and use what is called Right Now Marketing, where you could appeal to the wants of a consumer by feeding off of their conscious desire. If you were one of the top results in those searches, you didn’t have to worry about anything but building links to make money.
Years later, another entry point into entrepreneurship for Clark was in 2016 when he decided to quit his job. It was then that he decided to take the skills he had been building and couple them with his influence online to make money on social media. “I was determined that I was going to make all of my monthly income coaching. But, I wasn’t quite up to par in terms of my sales page and how I structured my lessons and how I marketed myself. So, it was hard to get clients. I had to take some time and realize, “hey, I am incredibly broke…maybe I should change some things.”
Users typically access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.